Product Marketing Executive (Content)
JOB PURPOSE
- We are looking for a Product Marketing Executive to execute our inbound and outbound marketing activities. You’ll be responsible for content execution with a goal to present our products in ways that will strengthen our brand and boost sales.
- For this role, you should be a creative thinker, familiar with various and most up-to-dated content formats align with each marketing channel.
JOB DESCRIPTION
- Conduct market research to identify customer needs, industry trends, and competitive landscape to inform content strategy.
- Create high-quality content for various platforms, including product brochures, case studies, email marketing, in-app marketing, social media and all sorts of product marketing content.
- Understand product features and benefits, translating product technical information into user-friendly content.
- Track and analyze content performance metrics, providing insights and recommendations to refine messaging and content effectiveness.
- Participate in brainstorming sessions and marketing strategy meetings to contribute ideas and content concepts.
- Bachelor’s degree in marketing or journalist preferred.
- 2 years of experience in content creation, marketing, or related fields, preferred in an advertising agency.
- Excellent writing and editing skills with a keen eye for detail.
- Familiarity with SEO best practices and content management systems (CMS) is a plus.
- Familiarity with analytics tools (e.g., Facebook/Tiktok/Google Analytics) to assess content performance.
- Understanding in finance/fintech/securities industry is a must.
- Passion for understanding customers and bringing their needs to life through your work.
- Can do attitude, willing to face with challenges.
- Personality trained and developed with the company’s growth in the digital transformation 4.0.
- Be responsible for the assigned work and improve your capacity when working at DNSE.
- Working in professional, open and modern environment.
- Other allowance and insurance according to the regulations of the company.
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